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Natural Distilling Co Donates Sales to Lifeline

Regular subscribers will have followed (and voted on) our journey over the past few months to choose a beneficiary for our annual “giving back” campaign.

With 86% of the vote, Lifeline Gippsland clearly took preference.  

We’ll be honest – some people expressed confusion and even consternation that we, an alcohol distilling company, would support an organisation that supports mental health. The links between substance abuse and depression are undeniable. For us, that doesn’t mean putting our heads in the sand – that means responsibly acknowledging that there’s a time and a place for a drink, and a time for a break. Sadly, when times are tough, sometimes having a drink can feel like the only break we can get. Lifeline is there to help you break the cycles which are bringing you down and help get things back on track.

As reported in The Conversation earlier this week, “In August, calls to the 24-hour crisis support service Lifeline Australia peaked at 3,505 calls per day – the highest number of daily number of calls in its 58-year history. Since the start of this year, 694,400 distressed Australians have called Lifeline for help, often for issues relating to economic hardship, relationship breakdowns, loneliness, and self harm. The call numbers in September stayed just as high, and were 30% higher than the same time last year.”

Our customers’ contribution is a drop-in-the-ocean compared to what’s needed, but we’re still immensely proud that we can send some much-needed funds their way.

Michelle Possingham (CEO of Lifeline Gippsland) sent us a video which you can view here, and also had the following to say:


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